![]() Not bioplastic.”Ībbit goes on to explain this further in terms of the availability and capabilities of recycling facilities in the States. Basically, I asked both groups what material should be used for products,” says Abbitt. There, beyond her day-to-day work, she “visited a ton of recycling facilities and talked to a ton of packaging engineers in the beauty space. Why is this beauty branding choosing recycled plastic over new bio-plastic material?Ībbitt approaches sustainably beauty packaging from a practical perspective, working from her knowledge of how existing municipal waste systems function here in the States and choosing materials and designing product packaging accordingly.īefore she launched Āether Beauty, Abbit had a bird’s-eye view of materials and waste issues in her role as Head of Research and Development for Sustainability for Sephora. The secondary product packaging is PSC paper and printed with soy inks. The brand’s new Radiant Ruby Lip Cream goes on sale at Tuesday, 14 January and a month later will be available on the brand’s own ecommerce site and through other retail partners (12 shades, $28).Ībbitt tells Cosmetics Design that the new lip cream formula “is made with organic rosehip oil, elderberry fruit and plumeria flower oil extracts… ruby powder, which nurtures and softens lips while protecting against environmental stressors.”īut the packaging is what’s really distinctive here: “Made with 100% recycled plastic (no virgin plastic whatsoever), Radiant Ruby Lip Cream is the first fully recycled lip component in the prestige beauty industry!” asserts Abbitt. Āether Beauty will launch a first lip color product tomorrow (packed in plastic)! It’s about creating and educating on color cosmetics packaging that won’t end up as waste and that won’t persist as an environmental pollutant. But the beauty startup is about so much more than clean, vegan formulas and crystal infusions. Will you be trying out this new palette? Let me know in the comments.At first glance, Āether Beauty looks like one more mindful makeup brand. Sistere – Milk Chocolate matte, infused with ruby Intrinsic – Red Brown metallic, infused wit ruby Solstice – Pink Quartz to Golden Brown duo-chrome, infused with amberīalance – Sienna matte, infused with amberĮnergy– Rust metallic, infused with amber Midsummer – Golden Saddle Brown satin infused with amber Ruby – Pink Ginger metallic, infused with rubyĪmber – Golden metallic, infused with amber Solar Eclipse – Peach metallic, infused with topaz ![]() Sol –Apricot matte, infused with infused with amber New Moon – Sandstone matte, infused with topaz This palette is sustainably packaged: with removal of eyeshadow pans and elastic, this paper palette is fully recyclable and zero waste- the first in the industry!Ĭitrine – Light Sand shimmer, infused with topaz Infused with organic prickly pear oil for moisturizing, brightening + glowing skin. ![]() With a mix of matte, shimmer, satin, metallic and duo-chrome shades this palette is perfect for all your summer eye looks.Īether Beauty Summer Solstice Palette – $58.00ġ2 Golden hour shades in matte, shimmer, satin, metallic + duo-chrome to have your eyes glowing like a sunset.Ĭrystal charged pigment: infused with Amber, Ruby + Topaz, to illuminate the skin with their light-reflective properties.įormulated with organic coconut oil and organic shea butter to create an uber smooth buttery texture for one swipe application. Aether Beauty has a new palette coming soon: Aether Beauty Summer Solstice Palette.
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